Posted By
Jamie Beckland on 06/29/2010
With a double-dip recession looming, the worst is far from over for corporate marketers. At the beginning of the year, 2010 marketing budgets started loosening, with companies positioning themselves to capitalize on a consumer recovery.
Now that we’re halfway through the year, it looks like those projections were optimistic. Sales figures have wavered in a number of sectors, and the stock market has given back a healthy chunk of last year’s gains. The remaining expenditures for the second half of the year are up for renewed scrutiny, and suddenly we have to produce outsized results with shrinking budgets.
Anyone else have déjà vu?
In the spirit of doing more with less, I’ll humbly suggest social seeding as one of the most effective online activities you should be beefing up. Social seeding activates existing social communities that are already favorably predisposed toward your brand.
Social seeding is not the hot new social media buzzword of the day. It’s the workhorse that delivers quality traffic that hits your site with a deep understanding of your value proposition and readiness to convert.
And the great thing is that seeding works best the smaller and narrower your target is. We have created the TIME Methodology for social seeding, which focuses on narrow slices of your audience with specific conversation starters. That process activates your latent social base and gets the word out about important developments that bloggers and other social influencers want to stay on top of anyway.
In this way, social seeding is symbiotic—it gives something important to the target (exclusive content), which further enhances the target’s social standing within their niche. It’s the definition of a win-win relationship.
And with so many marketing efforts seen as adversarial or combative—with ad blockers on so many computers—win-win marketing is truly doing more with less.
Tags: Social seeding, Web promotions
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