Posted By
Digital Marketing Unfiltered on 07/26/2010
Ed: White Horse’s podcast series is
a great way to get the unvarnished truth about all your digital marketing
questions—listen to all of the episodes whenever you like. Below is Part Two of
a recent three-part episode on the iPad. You can also read “Lust! Hype! Intrigue! The iPad Part 1.”
To have your question featured on a podcast, please send your question to
contactus@whitehorse.com
Eric:
Well they directly addressed that, right? It's for an alternative to netbooks,
and it’s an alternative to different kinds of eReaders...
Craig:
Kindle, right?
Eric:
Especially the Kindle. But I think it's knocked on both of those points,
compared to the Kindle, the Kindle is much smaller, and it's all about whether
you believe in the e-Ink thing or not, and I do, so I think the Kindle is
better because it uses e-Ink. It doesn't fatigue the eyes the way a screen like
that is going to. And as far as a netbook goes, the netbook has many more
features than this thing has. There so much more you can do with the netbook
than you can do with this thing.
Jamie:
No Flash, right? so...
Craig:
No Flash.
Eric:
...If you are watching a movie on the go, that's a non‑starter.
Brian:
Not yet, but then again we are still waiting for the new iPhone. You know what,
technology is one thing, the throttling back... Is it because they can't do Flash?
No, we all know it is not, we talked about this the last South By Southwest
conference, we talked about Android and how open source is totally going to
kill the iPhone.
Will
it ultimately? It's like what people really enjoy is what they are going to
use.
So
I actually will throw my hat into the ring, and I will draw the line, and I
will defend this thing without having even used it...To say if I put myself in
the shoes of someone who doesn't want the expense of a laptop, and doesn't want
a desktop…I look at it this way...we were talking about Seinfeld a little bit
before we started—one of the episodes…where they started throwing away the
bottoms of the muffins and started this whole industry. Well, I look at it like
this is the top of the muffin, right; you don't need as a laptop everything
that's there, where you can have it right in front; it looks great; it tastes
delicious; it has all these applications on it. It might be all you really
crave, who wants the bottom of it? If that's what you want, and you want
something that’s going to be a bigger footprint than the iPhone is right now,
do the apps. Being able to play a game? I mean, come on, that racecar game is
going is totally going to be cooler on that big pad than on that little iPhone.
Eric:
Which makes it basically a big iTouch.
Brian:
It is; it is a big iTouch.
Ami:
Next thing we know, you have the Costanza Wallet. I am in favor of fewer devices.
I just don't see myself toting around one more device.
Brian:
Well, it's what the iPhone did for people, but I guess that's exactly right. I
mean do you want to walk around with a huge jacket on, or do you want to wear
something that really keeps you warm with a small footprint...
Eric:
They had in mind like you will continue to carry your iPhone, obviously and make your calls, but this thing
you will leave in your house more or less...You can leave it, you can have a
couple. Have one in one room in the house, and have another one in the bedroom
or something.
Jamie:
But this is why it's sort of a "let’s wait and see for the 2.0 version."Because,
with no camera, with no ability to do Web chat, without Skype capacity, with no
Flash, with no ability to make calls, no presentation layer for augmented
reality. Because there is no camera on it. I mean it's a stake on the ground,
but I don't think the potential is really there yet. And also, they haven't
given...the SDK just got released right, so we don't know what people are going
to build on this.
Brian:
Apple historically has throttled back every product from the dawn of Apple.
Give it to them, let the early adopters figure it out, Let them be the ones who
are blogging about it, and tell them how to make them better when they know
they are going to be able to add the stuff in there and see how it goes. And
then they are going to drop the price point, and everybody in Middle America is
going to say, "God, I have to have this one now." I can see this in
the kitchen for recipes, for watching TV when it comes through, for putting on
a digital movie, and being able to do all the stuff that you use to do. Remember
the little TV that you put underneath next to the microwave and screen was like
four inches by five inches wide, and everyone in America had one, and you
thought this was the greatest thing.
[cross
talking]
Eric:
You have to have some sort of prop to stick underneath it. [cross talking]
Craig:
And people know that, too, from using the iPhone to watch videos. You know you
have to hold it, and if you don't have a kick‑stand in every room in your house,
you are going to have to carry it around. They need to come up with some kind
of built-in...
Brian:
They are working on leveraging hover technology I believe...I don't know.
[laughter]
Part 1
Tags: Widgets
Comments (0)
