Digital Futures Group
Our Digital Futures Group is an industry first. Led by a cultural anthropologist, the DFG tracks trends in consumer technology adoption, especially on mobile devices, and produces primary research that helps our clients make better decisions about future-forward marketing initiatives.
Consumer Surveys
Consumer adoption of new technology is evolving rapidly. How can brands keep pace with digital marketing trends without betting on the wrong ones? Through consumer surveys, the Digital Marketing Group uncovers the true motivations behind consumer technology choices and identifies the ripe opportunities for our clients. Download our first survey report on geolocation here.
Field Studies
Using core principles of ethnographic research, the Digital Futures Group studies real-world technology usage, seeking a deep, holistic understanding of how consumers integrate new devices, platforms, and applications into their daily lives. This understanding allows us to align our clients’ needs with consumer behavior across all digital channels.
Trendmapping
Based on our primary and secondary research, the Digital Futures Group produces Technology Trend Roadmaps that help our clients make better bets on emerging digital marketing opportunities. For clients seeking the cutting edge of consumer engagement, trendmapping allows us identify dramatically new forms of engagement that leapfrog the competition.
