White Horse has been an interactive agency of record for HSBC for more than six years, creating emails, display campaigns, and landing pages for a range of products and audiences, from credit-challenged consumers to reward-seekers.
For over four years, White Horse worked with up to 20 separate Diners Club divisions to maintain and enhance the company’s Web site. Eventually we redesigned the entire Web site to communicate re-branding that resulted from an alliance with MasterCard and to dramatically improve site visitors’ user experience.
HSBC’s Best Buy Reward Zone MasterCard is for
the committed technophile – the ideal audience for HSBC’s innovative use of
Tap&Go™ technology. We built a microsite that introduces this bold new
concept, which allows cardholders to replace their hunk-of-plastic credit card
with a sleek sticker affixed to their cell phone. An eye-catching Flash demo
and a fast path to conversion helped make this pilot a success.
What People Are Saying:
"Regarding the ‘Try It’ in the Flash, I had no idea it was so smart! Very slick. As for the website, holy crap…it’s amazing! I absolutely love it!!!"
David Paull, Director of Marketing, MS Interactive
