Social Media
Will social media save marketing, win the undying love of consumers, and make us all taller and better-looking? No. But our dedicated social media practice has been helping clients extend and deepen their consumer engagement for the last five years, without losing sight of where the cutting edge meets the bottom line. How well do we know the space? We wrote the book on it.
Auditing and Monitoring
Based on the industry-leading Radian6 platform, our auditing and monitoring services ensure you’re always aware of your brand’s standing – as well as your competitors’ – in daily social media conversations. Our analysis and reporting provide deep understanding of topics and trends as well as recommended actions for your marketing, PR, and HR teams.
Social Seeding
Brands that confine their social presence to the big channels like Facebook and Twitter are sitting out the vast majority of conversations about their brand, yielding that space to detractors and competitors. Our proprietary TIME seeding methodology ensures your participation in ways that build awareness, credibility, and goodwill. For more details, check out our “TIME Method” report.
Social Strategy and Governance
Many brands would like to manage their social engagement internally but lack the best practices and training to wrangle the social beast. Our strategy and governance planning delivers a customized set of ready-to-go recommendations for social engagement, as well as rules of the road for employees’ social usage.
Community Management
We’ve got a full bag of tricks for helping our clients build and maintain a social presence on the big channels like Facebook and Twitter, but when a social strategy demands a homegrown community, we do that too – from planning through tool selection and build, as well as ongoing management.
Content Marketing
We’re passionate believers that social media marketing works best in concert with paid media, and we walk that walk with integrated practices. Together, these teams deliver campaigns that drive credibility and clicks by contributing valuable content to the social stream. For more details, check out our “How Social Media Marketers Lie” webinar.
