White Horse provided strategic guidance and primary user research to this regional health plan for the multi-year roll-out of an array of Web services. We redesigned the site to align user needs with the new services and implemented the Ektron content management system to ensure that the site continues to evolve.
ETMC, leading regional health system, engaged White Horse as interactive agency of record to guide its use of the Web. We performed a benchmarking study and assessment of the organization’s content licensing strategy, which produced significant Web maintenance cost reductions. A site redesign updated its visual identity, better communicated the brand, reorganized content to mirror how users search, and supported ETMC’s strategic business objectives.
As part of an ongoing effort to improve its customer service and member acquisition in the online channel, UPMC HP engaged White Horse for a comprehensive evaluation of the user experience on its Web site and secure portals. We delivered user personas and a prioritized, measurable, and actionable list of enhancements and new features.
White Horse provided Anthem with media planning and buying, creative development, campaign deployment, reporting, and management. Using geographically and demographically targeted media plans, we measure message effectiveness against multiple audience segments.. For this campaign, CTR trended upward week over week and landing page optimization improved the overall conversion rate by 50%.
We redesigned this hospital system site to help Loyola's diverse constituency of patients, providers, students, and faculty find what they need easily.
We created a distinctive brand presence for WebMD’s B2B division and implemented it across multiple channels.
What People Are Saying:
"We have worked with a lot of firms and I have to say we are really enjoying the feeling of confidence we get from working with you. You guys are really good at what you do."
Rowan Brown, Business Analyst, PacificSource Health Plans
