Our Portfolio

White Horse uncovered tea enthusiasts on social networks longing for the return of Celestial’s turbo-charged Fast Lane tea.  White Horse and Celestial re-released the tea with a viral promotion that tapped that grassroots demand by seeding social networks. The result was a groundswell of goodwill and a run on tea – Fast Lane outsold the next highest selling tea by 7x, prompting a second production run.

White Horse rolled out Columbia’s Greater Outdoors branding campaign online with a first-of-its-kind campaign. Each user exposed to the campaign saw a sequence of ads that told an evolving brand story: from initial “disruptive” ads to raise initial brand awareness, followed by expandable ads that deepened the brand interaction, and finally, user-generated-content ads that invited users to participate in the brand experience. Campaign results were three times higher than past benchmarks.

For parents looking for a childcare provider, having a national reputation is only half the equation. The other half is being in the neighborhood. Our geotargeted campaign for KinderCare solved that problem with localized ads that doubled conversion. By implementing advanced bid management while developing a stronger conversion funnel, White Horse has drastically reduced KinderCare’s cost-per-lead.

This addictive widget let users create their own wintery scene by mashing up the elements with Sorel boots  and a custom message, then send their creation to a friend. Our snow globe physics simulator (patent pending) lets users shake it up! White Horse created the widget in Flash and developed a contest inviting participants to weigh in on Sorel boots’ warmth.

With a loyal customer base of die-hard hikers, climbers , and outdoor winter-sports enthusiasts, Mountain Hardwear fans needed an online place to unite. White Horse designed The Expedition Republic, complete with an immersive rich media experience, to equip users for interaction. The new network received overwhelming interest out of the gate and is building the brand's connection with fans by providing a base camp for sharing stories, photos, videos and product faves.

This video contest takes on the age-old question: Are all fishermen liars, or do only liars fish? The contest featured four video fishermen telling fish tales, with only one liar among them. Participants who spotted the liar were eligible to win. White Horse created and administered the contest and immortalized these fish tales in our on-site recording studio.

We took user-generated content an evolutionary step backward with caveman-generated-content. Participants were invited to craft their own Man-Cave out of the prize pool of manly merchandise, then tell the story of why they’re cave-worthy. White Horse concepted and developed the promotion, including a Flash-based contest interface, contest administration, and support.

We love to push the boundaries of what online promotions can do, and Mountain Hardwear loves to give its loyal fans new ways to interact with the brand. In that spirit, we created a first-of-its-kind instant win game that used cookie retargeting and ad-serving technology to find daily winners. Registered players competed to be the first to  spot the iconic Mountain Hardwear Golden Nut in a banner ad each day for a chance to win instantly.

We conducted a social media conversation audit for KinderCare in order to give them insights into social perception of their brands and services. We indexed thousands of online conversations, and determined the most important topics for parents when choosing a childcare provider, and KinderCare specifically. Then, we created a series of recommendations designed to further engage in social media with parents as they consider childcare options. The audit guided recommendations for deeper social media engagement.

We monitor social media venues on an ongoing basis for KinderCare in order to stay up-to-date with emerging issues and current thinking among parents concerning childcare options. Our monitoring service has kept KinderCare up to date on mainstream media coverage of rapidly developing stories, and it highlights ongoing opportunities for engaging the parent audience in social media. 

The nike.net futures design was created to simplify the user experience while consolidating navigation elements and offering a richer product experience.  With the new multiple product views and hi resolution zoom feature, the retailers have one of the best product presentations available online. The new functions also allow seamless access to video content and technical information on individual product basis.

White Horse and Mountain Hardwear achieved an industry first with this Twitter-integrated rich media campaign. The ads allowed consumers to log on to Twitter directly in the ad, so they could tweet a simple hashtag to enter a pack giveaway. Consumers could also read other tweets, watch  product videos, and research the full pack line-up – all within the ad itself. By delivering so much rich content into the ads, White Horse was able to drive high engagement within the ad itself resulting in an interaction rate 60 times higher than average click-through rates.

We created the best practices for social media engagement used by every municipal bureau in our beloved home town.

The LiNK home automation system lets users manage their home from anywhere; thanks to us, “anywhere” also includes their tablet. 

 White Horse created the next evolution of Tarot.com’s popular Horoscope app by taking advantage of the rich interface possibilities afforded by the Windows Mobile platform. White Horse was responsible for concept, design, engineering, and deployment of the app.