Interactive Advertising Submission

"Introducing the Pioneers of Columbia's Greater Outdoors" was designed for our client Columbia Sportswear. The campaign strategy conveys a strong branded message by combining an ambitious rich media campaign that integrates disruptive, expandable, and UGC (user-generated content) banners to drive traffic to Columbia's Pioneers of the Greater Outdoors section at Columbia.com. The campaign spotlighted five Pioneers of Columbia's Greater Outdoors and included interactive product tools, video players, nomination submission form, and social media elements where users could view and contribute tagged content into YouTube, Flickr, and Vimeo feeds. Please use the links provided to view the branded home page, Web site, and rich media advertising campaign. Thank you for your consideration.

Web Site Links

• Columbia.com/Home Page
• Columbia.com/Introducing The Pioneers Page
• Columbia.com/Nominate A Pioneer Page

Rich Media Campaign Links

• Rich Media Disruptive Banners/Dan Heaton Off Road Unicycler
• Rich Media Disruptive Banners/Meet The Tanker Surfers
• Rich Media Disruptive Banners/Meet Rachael Scdoris: Iditerod Racer
• Interstitial/Meet The Guerrilla Gardeners
• Rich Media Banners/Pop-Up Product Video, Nominate a Pioneer and Interactive Products