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6/30/10
21:19
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Navigating the Post-Mouse Web
Microsoft Kinect foretells the future of web navigation – a future without mice, where people control computer systems naturally, using their voice and bodies. We look at the future of gaming, how games have impacted the web already, and the potential for marketers of full body experiences, from shopping, to immersive environments, to porn.
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7/16/10
19:39
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In Celebration of Democracy, We Celebrate Our Freedom of Speech
In honor of Independence Day, we look at the democratic ideals and realities of the web. From librarians, to Facebook, we review the ways the web is democratic, and the ways that it hinders democracy. And we review how fringe politics, age, and socioeconomic status affect the web.
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6/11/10
23:02
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Making the Boring Interesting
What are the most boring topics in digital marketing? White Horse takes on the challenge of finding the importance in the most boring of digital topics. How do you structure proofreading for rapid content production? Is there any excuse for losing your DNS registration? And how can email make a stand against social media? Oh, and we take the opportunity to join the fray in solving the BP oil spill.
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5/11/2010
17:09
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Are We There Yet? Reviewing Geolocation's Potential
Geolocation is a hot topic, with services like Foursquare and Gowalla growing rapidly among the web-famous, Twitter adding location to tweets, and mobile apps pushing more and more location-specific content to users. But, what is the killer app that will make consumers share their location? This marketing fantasy has not found its practical use. We discuss the state of affairs, and where the industry is headed.
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5/6/2010
15:18
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How Hath Display Advertising Wronged Us? Let Us Count the Ways
We take on the backbone of CPM-based advertising: display. In some ways, banners have come a long way since 1996, but there is still much further they have to evolve. Why haven’t large agencies been at the vanguard of keeping display relevant? Why do people hate it so much? And find out the myriad ways that White Horse has kept this moving target in our sights.
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