Higher Education Storytelling in the Digital Space

Higher education websites need to not only be responsive, but also engaging and informative. They need to meet student needs by offering a depth of information to satisfy them, and they need to tell a compelling story to entice students to learn more about their programs.

Client Websites Are Standouts in 2014!

Work for our clients was recognized by several international awards programs in 2014 for usability, navigation, functionality, and visual design.

Tags: Optional, but Encouraged

Most blogs will display an archive of the past months or years, but that doesn’t help users when they are searching for certain topics.

10 Commandments of Content Marketing: Part 6 – You shall practice good content hygiene

What is content hygiene, why is it important, and how is it related to unicorns?

Stay smart and good looking

We all know how vital a digital presence is to a company these days, but now in our constantly on-the-go world, it’s also essential to be mobile friendly, to look good and perform well no matter the device. Responsive design is a term you’ve probably heard for a few years now, and you might think it’s just a trend, like so many other trends we have endured in the digital era.

10 Commandments of Content Marketing: Part 5 – You shall be transparent

Our world is one Google search away from the truth. Hiding is useless; marketers have more success owning their truth and finding a way to use it to their advantage.

Improve Your Forms and Increase Your Revenue—Part Three

Using the word “required” over a text field may actually hinder the amount of information you can obtain from your users. Research from the Universities of Cambridge and London has found that users will voluntarily provide more information than what is required, even if they are told the information is optional. This finding challenges the old way of thinking, that users only complete as few fields as possible

Are you getting the most out of your mobile website?

CNN Money recently reported the results of a January 2014 Enders Analysis study that found more people are now accessing the internet by using mobile devices instead of PCs. In the study, mobile devices accounted for 55% of internet usage in the United States, whereas PCs accounted for 45% of Internet usage.

Doctor, Doctor, give me the news….

Does your website have a bad case of the user blues? Is it working at peak efficiency, satisfying your customer, or is it sluggish, confusing, and lackluster, frustrating your site visitors at every turn? Well, now that we’ve passed the mid-year mark, maybe it’s time for a site check-up.

10 Commandments of Content Marketing: Part 4—You shall create value

What makes content valuable, and how can we critically examine our own strategy and content for its potential impact on an audience?