What is content hygiene, why is it important, and how is it related to unicorns?
We all know how vital a digital presence is to a company these days, but now in our constantly on-the-go world, it’s also essential to be mobile friendly, to look good and perform well no matter the device. Responsive design is a term you’ve probably heard for a few years now, and you might think it’s just a trend, like so many other trends we have endured in the digital era.
Using the word “required” over a text field may actually hinder the amount of information you can obtain from your users. Research from the Universities of Cambridge and London has found that users will voluntarily provide more information than what is required, even if they are told the information is optional. This finding challenges the old way of thinking, that users only complete as few fields as possible
CNN Money recently reported the results of a January 2014 Enders Analysis study that found more people are now accessing the internet by using mobile devices instead of PCs. In the study, mobile devices accounted for 55% of internet usage in the United States, whereas PCs accounted for 45% of Internet usage.
Does your website have a bad case of the user blues? Is it working at peak efficiency, satisfying your customer, or is it sluggish, confusing, and lackluster, frustrating your site visitors at every turn? Well, now that we’ve passed the mid-year mark, maybe it’s time for a site check-up.
In my last post, I discussed top aligning field labels. This post will address how to make user input processes easier to use and how a simple change can reduce abandonment rates.
Now that you’ve introduced yourself and told your date a little about you (see my last post), the next part of the site design RFP should state your needs and ask the agency to tell you all about itself.