For retailers, especially those who just can't compete with big discounters on price, the concern is growing about new mobile shopping behaviors. The core phenomenon, often called pejoratively "scan and scram" or "showrooming" is now widespread: customers shopping at brick-and-mortar retailers examine physical merchandise at the shelf but use smartphone price-checking tools such as barcode scanners to buy the product at a better price online or...
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Posted By
Will Reese on 02/01/2012
Skating where the puck is going to beWhen iMedia asked me to write a piece predicting the top digital marketing buzzwords of 2012, I thought, "Sure, that's right in my wheelhouse." I don't claim to be a jargon rockstar, but at the end of the day, if you need to take your tech speak to the next level, I can help you skate to where the puck is going to be. But rather than trying to boil the ocean, I'm going to keep this thing at 30,000 feet and fo...
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Posted By
Eric Anderson on 01/26/2012
After attuning myself to the CES chaos with my Day 1 adventures and coming to grips with my impressive celebrity encounter with Snooki, Day 2 turned out to provide better opportunities to get to the products and displays on my list (not to mention more celeb photo opps). The crowds of CES can throw a wrench into even the simplest of tasks – especially that of getting from Point A to Point B. After determining the monorail line was at least an h...
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Posted By
Kim D'Amico on 01/13/2012
Initial arrival is a little awe-inspiring. So much STUFF! So, here are the highlights, lowlights, and everything I can think of in between from Day #1: The good: Nexia Home Intelligence! Our client, Schlage, rebranded their LiNK home automation product, and it officially launched today at CES. White Horse is proud of the work we did on creating the new Web site—www.nexiahome.com—check it out. What is Nexia? It's an easy-to-install way to run yo...
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Posted By
Kim D'Amico on 01/11/2012
White Horse staff gears up to attend the world’s largest consumer electronics trade show. That little flutter in my chest that’s been building up over the past week or so since New Year’s? It’s not the post-holiday stress of returning to the routine, no, it’s the physical manifestation of pre-CES excitement. I’ve been looking forward to this year’s CES pretty much since last year’s CES, but this time I’m going with a little perspective under my...
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Posted By
Kim D'Amico on 01/09/2012
A montage of a series of slides inspired by our ongoing work with Hispanic shoppers in Los Angeles.
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Posted By
Will Reese on 12/23/2011
White Horse is a smart agency, and we’re damn proud of our many awards, distinctions and certifications. For example, our esteemed VP, Eric Anderson, was recently named one of iMedia’s Top 25 Marketing Leaders and Innovators of 2011. Impressive – right? And our CEO, Jen Modarelli, is a digital celebrity in her own right, blogging for AdAge, and speaking at conferences and seminars around the country (and occasionally even abroad). Not to men...
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Posted By
Kim D'Amico on 12/19/2011
Dear Ms. Straub,I was surprised to learn, in your recent article on Time.com, that I am evil. While I am generally regarded as an obnoxious smartass, I had foolishly believed, until I read your article, that only my wife’s cat and my first-grade teacher, Sister Victorine, regarded me as truly evil. Admittedly, you did not single me out as the devil’s spawn; you took a broad swipe at a large and growing segment of your own customer base—those who...
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Posted By
Eric Anderson on 12/15/2011
In the Search Marketing world, some Search Engine Optimization (SEO) tactics are believed to be spamming as SEOs manipulate web pages to gain boosts in the organic search rankings. Some black hat SEO techniques (e.g. doorway pages, hidden text on pages, link purchasing) are definitely “spammy” and should be avoided. However, tactics that follow search engine webmaster’s guidelines are recommended. Search Engine Optimization strategies help a sit...
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Posted By
Daniela Araujo on 12/09/2011
Before HTML5 became a buzzword, Adobe Flash was the choice for delivering immersive content on the web. If you wanted your graphics to fly around or better yet, mimic a 3D environment, Flash was your best bet. However, although Flash plays well on most desktop browsers, it has never been supported on Apple devices and with Adobe’s November announcement about its investment in HTML5, it looks like it won’t be around much longer on other mobile de...
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Posted By
Lars Jacobson on 12/06/2011
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