Using the word “required” over a text field may actually hinder the amount of information you can obtain from your users. Research from the Universities of Cambridge and London has found that users will voluntarily provide more information than what is required, even if they are told the information is optional. This finding challenges the old way of thinking, that users only complete as few fields as possible
CNN Money recently reported the results of a January 2014 Enders Analysis study that found more people are now accessing the internet by using mobile devices instead of PCs. In the study, mobile devices accounted for 55% of internet usage in the United States, whereas PCs accounted for 45% of Internet usage.
Does your website have a bad case of the user blues? Is it working at peak efficiency, satisfying your customer, or is it sluggish, confusing, and lackluster, frustrating your site visitors at every turn? Well, now that we’ve passed the mid-year mark, maybe it’s time for a site check-up.
What makes content valuable, and how can we critically examine our own strategy and content for its potential impact on an audience?
In my last post, I discussed top aligning field labels. This post will address how to make user input processes easier to use and how a simple change can reduce abandonment rates.
After clicking 1-3 disappointing or dishonest links from a content provider, your audience loses trust. Here are some examples of how to avoid link spam in your content strategy.
I am a hand coder, and thus really don’t like using anything with a GUI interface when developing websites with content management systems (CMS). To me, there seems to be a lack of control over what I want on a page level. WordPress is a good example of that. Years ago, I completely stayed […]
Part Two—the Website RFP Now that you’ve narrowed the field by sending out an RFI (see my last post), or you already have a shortlist, it’s time to put together an RFP. Great relationships start with conversation and respectful behavior. Choosing your agency is no exception. So to get off on the right foot, start […]
Part two of a series of ten current “commandments” of content marketing. This post explores the idea of being “authentic” in content marketing.