Does your website have a bad case of the user blues? Is it working at peak efficiency, satisfying your customer, or is it sluggish, confusing, and lackluster, frustrating your site visitors at every turn? Well, now that we’ve passed the mid-year mark, maybe it’s time for a site check-up.
What makes content valuable, and how can we critically examine our own strategy and content for its potential impact on an audience?
In my last post, I discussed top aligning field labels. This post will address how to make user input processes easier to use and how a simple change can reduce abandonment rates.
After clicking 1-3 disappointing or dishonest links from a content provider, your audience loses trust. Here are some examples of how to avoid link spam in your content strategy.
I am a hand coder, and thus really don’t like using anything with a GUI interface when developing websites with content management systems (CMS). To me, there seems to be a lack of control over what I want on a page level. WordPress is a good example of that. Years ago, I completely stayed […]
Part Two—the Website RFP Now that you’ve narrowed the field by sending out an RFI (see my last post), or you already have a shortlist, it’s time to put together an RFP. Great relationships start with conversation and respectful behavior. Choosing your agency is no exception. So to get off on the right foot, start […]
Part two of a series of ten current “commandments” of content marketing. This post explores the idea of being “authentic” in content marketing.
Forms can be an annoyance. They can also be your company’s best friend. Forms can capture an audience’s specific information, gain leads, increase sales, understand user behaviors, and the list goes on. But we all know forms can be very disorganized and feel as if they will never end. Forms that seem even more personal […]
Part One—the RFI This post is the first in a series of three covering the most effective process to follow when you’ve decided to hire a digital agency. First, we’ll give some recommendations about the RFI (Request for Information). So, your marketing goals are bigger than you can tackle on your own? That means […]