Preparing for an excursion to South by Southwest Interactive is a
little like preparing for a week-long trek through the backcountry. You know
it’s going to be a beautiful experience, but you don’t want to be caught up
short. You study the terrain, you hope you’re packing the right things, and you
plan a loose route that allows you enough flexibility to go with the
inspiration that you discover while you are there.I’m sure there are iPhone ...
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Posted By
Robin Stevens on 03/12/2010
So here we find ourselves heading to or already arrived at South by Southwest Interactive, and most
of us are wondering what will be the "thing" that will have us all
huddled around the bloggers lounge steadily tip-tapping away with eyes wide
open (or shut for those who dare to do Austin right) and ready for the
"wow" moment. Whether it’s your first time to SXSWi, or you’re a
weathered veteran of this fast-growing conference, you are in for...
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Posted By
Brian Unflat on 03/12/2010
On some level, it’s a little odd that the digerati get
excited about South by Southwest. I
mean, in theory, the Twitter stream is available at any moment. You don’t have
to pack a bag, you don’t have to squeeze yourself onto a packed airplane to get
to Austin, you don’t have to fight traffic to get to a hotel, and you don’t
have to put up with creepingly slow wireless coverage. You just search a
hashtag and jump into the conversation. To m...
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Posted By
Jamie Beckland on 03/12/2010
QR ME @ SXSWI’m headed to my first South by Southwest Interactive, and I’m excited. Judging from the starry-eyed
tales of wonder spun by my SXSW veteran colleagues, it promises to be a
veritable Willy Wonka factory of technological marvels, where visions of
digital utopia are beamed directly into my brain via the RFID chip that will be
surgically implanted at the registration booth. I plan to get there early.I have a book on social media com...
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Posted By
Eric Anderson on 03/11/2010
It’s true: Gaga has more Facebook fans than Jesus does. She
is clearly a pop culture star made so, in part, through the power of social
media marketing.With an aggressive social media marketing strategy by not
only Lady Gaga herself, but by her music label Interscope Records, it is no
wonder that she has amassed 5.5 million fans on Facebook, while the “I Love Jesus” page sits at just 1.7 million fans.
Her Bad Romance video on YouTube has be...
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Posted By
Jehanne Bowen on 03/08/2010
This
short series of posts about dynamic landing pages describes three benefits that
a dynamic landing page platform can provide beyond the anticipated improvement
to campaign performance derived from better conversion rates. My first post
deals with using
dynamic landing pages to regain control over your marketing programs. Post two shows you the
management
efficiencies that can be gained by using dynamic landing pages . This final post ...
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Posted By
Wesley Picotte on 03/01/2010
This short series of posts about dynamic landing pages describes three benefits that a dynamic landing page platform can provide beyond the anticipated improvement to campaign performance derived from better conversion rates. My first post dealt with using dynamic landing pages to gain control over your marketing program. This one describes a second benefit—program efficiency.What Does Efficiency Mean?When I talk about efficiency in this post, I...
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Posted By
Wesley Picotte on 02/24/2010
What do
winter sports and NASCAR have in common? Gratuitous Branding. Think about it;
when you watch cars speed around an oval track, you are essentially watching
two-second advertisements over and over. Beer companies and other large corporations
line up for the opportunity to make these subliminal impressions on their
target consumers.The same
holds true with winter sports. Athletes are walking billboards for companies. Their
outfits ha...
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Posted By
Daniel Griffin on 02/22/2010
Dynamic landing pages have fundamentally improved digital marketing programs by
facilitating a shorter path to conversion optimization, a big bonus for
marketers under pressure to squeeze more returns from smaller budgets. There
are other advantages, perhaps less intuitive, but equally as significant, that
a dynamic landing page platform can provide. I cover three of these in this post
series—first up is how dynamic landing pages can provi...
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Posted By
Wesley Picotte on 02/19/2010
Question:
What does the International Olympic Committee have in common with the governments
of China and Iran? Answer: Twitter and other social media are threatening its ability to control its media monopoly.You know how it goes. You go to all of that effort to tame your media channels so that they don’t run at counter purposes to the imperatives of the regime or, as the case may be, your carefully crafted commercial interests, and suddenly so...
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Posted By
Steve Heikkila on 02/18/2010
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