Tomorrow Happens Here: Gearing Up for SXSW 2010 

Preparing for an excursion to South by Southwest Interactive is a little like preparing for a week-long trek through the backcountry. You know it’s going to be a beautiful experience, but you don’t want to be caught up short. You study the terrain, you hope you’re packing the right things, and you plan a loose route that allows you enough flexibility to go with the inspiration that you discover while you are there.I’m sure there are iPhone ... Continue...  

Posted By Robin Stevens on 03/12/2010

SXSW—A new decade of expectations. No exceptions. 

So here we find ourselves heading to or already arrived at South by Southwest Interactive, and most of us are wondering what will be the "thing" that will have us all huddled around the bloggers lounge steadily tip-tapping away with eyes wide open (or shut for those who dare to do Austin right) and ready for the "wow" moment. Whether it’s your first time to SXSWi, or you’re a weathered veteran of this fast-growing conference, you are in for... Continue...  

Posted By Brian Unflat on 03/12/2010

Twitter and SXSW: Understanding the Ecology of the Digital Watershed 

On some level, it’s a little odd that the digerati get excited about South by Southwest. I mean, in theory, the Twitter stream is available at any moment. You don’t have to pack a bag, you don’t have to squeeze yourself onto a packed airplane to get to Austin, you don’t have to fight traffic to get to a hotel, and you don’t have to put up with creepingly slow wireless coverage. You just search a hashtag and jump into the conversation. To m... Continue...  

Posted By Jamie Beckland on 03/12/2010

QR ME @ SXSW 

QR ME @ SXSWI’m headed to my first South by Southwest Interactive, and I’m excited. Judging from the starry-eyed tales of wonder spun by my SXSW veteran colleagues, it promises to be a veritable Willy Wonka factory of technological marvels, where visions of digital utopia are beamed directly into my brain via the RFID chip that will be surgically implanted at the registration booth. I plan to get there early.I have a book on social media com... Continue...  

Posted By Eric Anderson on 03/11/2010

Emerging Media: Lady Gaga goes gaga with social media marketing 

It’s true: Gaga has more Facebook fans than Jesus does. She is clearly a pop culture star made so, in part, through the power of social media marketing.With an aggressive social media marketing strategy by not only Lady Gaga herself, but by her music label Interscope Records, it is no wonder that she has amassed 5.5 million fans on Facebook, while the “I Love Jesus” page sits at just 1.7 million fans. Her Bad Romance video on YouTube has be... Continue...  

Posted By Jehanne Bowen on 03/08/2010

Use Dynamic Landing Pages to Boost Marketing Horsepower, Part 3 

This short series of posts about dynamic landing pages describes three benefits that a dynamic landing page platform can provide beyond the anticipated improvement to campaign performance derived from better conversion rates. My first post deals with using dynamic landing pages to regain control over your marketing programs. Post two shows you the management efficiencies that can be gained by using dynamic landing pages . This final post ... Continue...  

Posted By Wesley Picotte on 03/01/2010

Use Dynamic Landing Pages to Boost Marketing Horsepower, Part 2 

This short series of posts about dynamic landing pages describes three benefits that a dynamic landing page platform can provide beyond the anticipated improvement to campaign performance derived from better conversion rates. My first post dealt with using dynamic landing pages to gain control over your marketing program. This one describes a second benefit—program efficiency.What Does Efficiency Mean?When I talk about efficiency in this post, I... Continue...  

Posted By Wesley Picotte on 02/24/2010

Branding the Vancouver Olympics 

What do winter sports and NASCAR have in common? Gratuitous Branding. Think about it; when you watch cars speed around an oval track, you are essentially watching two-second advertisements over and over. Beer companies and other large corporations line up for the opportunity to make these subliminal impressions on their target consumers.The same holds true with winter sports. Athletes are walking billboards for companies. Their outfits ha... Continue...  

Posted By Daniel Griffin on 02/22/2010

Use Dynamic Landing Pages to Boost Marketing Horsepower, Part 1 

Dynamic landing pages have fundamentally improved digital marketing programs by facilitating a shorter path to conversion optimization, a big bonus for marketers under pressure to squeeze more returns from smaller budgets. There are other advantages, perhaps less intuitive, but equally as significant, that a dynamic landing page platform can provide. I cover three of these in this post series—first up is how dynamic landing pages can provi... Continue...  

Posted By Wesley Picotte on 02/19/2010

Social Media and Traditional Media Compete in the Vancouver Olympics 

Question: What does the International Olympic Committee have in common with the governments of China and Iran? Answer: Twitter and other social media are threatening its ability to control its media monopoly.You know how it goes. You go to all of that effort to tame your media channels so that they don’t run at counter purposes to the imperatives of the regime or, as the case may be, your carefully crafted commercial interests, and suddenly so... Continue...  

Posted By Steve Heikkila on 02/18/2010

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