After clicking 1-3 disappointing or dishonest links from a content provider, your audience loses trust. Here are some examples of how to avoid link spam in your content strategy.
I am a hand coder, and thus really don’t like using anything with a GUI interface when developing websites with content management systems (CMS). To me, there seems to be a lack of control over what I want on a page level. WordPress is a good example of that. Years ago, I completely stayed […]
Part Two—the Website RFP Now that you’ve narrowed the field by sending out an RFI (see my last post), or you already have a shortlist, it’s time to put together an RFP. Great relationships start with conversation and respectful behavior. Choosing your agency is no exception. So to get off on the right foot, start […]
Part two of a series of ten current “commandments” of content marketing. This post explores the idea of being “authentic” in content marketing.
Forms can be an annoyance. They can also be your company’s best friend. Forms can capture an audience’s specific information, gain leads, increase sales, understand user behaviors, and the list goes on. But we all know forms can be very disorganized and feel as if they will never end. Forms that seem even more personal […]
Part One—the RFI This post is the first in a series of three covering the most effective process to follow when you’ve decided to hire a digital agency. First, we’ll give some recommendations about the RFI (Request for Information). So, your marketing goals are bigger than you can tackle on your own? That means […]
We know that emotions, both negative and positive, can affect how we make decisions, and therefore, what we expect and need from websites and applications. Understanding emotion is a big part of user research because how someone is feeling can affect their experience when using a website or application. Conducting contextual observations of product users […]
Part one of a series of ten current “commandments” of content marketing. Content marketing could include any content, but for the purpose of this series, I’m focusing on digital marketing, including social marketing. Through this series, I’ll address the following questions: – If content is short, is it still king? – Should content marketing overcompensate […]