We all
want our friends to be “real people.”That’s important because we want
friends to be both honest about who they are and in their communications with
us. Don’t you want the same thing from a company?Look at
Twitter today, and you will find dozens of handles that are “SallyatDell” or
“ComcastFrank” that are used by“real
people” who represent the company. We know that the handle is a
person and that they respond in a conversational fas...
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Posted By
Courtney Nelson on 08/13/2010
Ed: This post is part of White Horse’s occasional series of slogs (speed blogs). Slogging—a concept we created here at White Horse—riffs on improv comedy concepts to create interactive writing activities. These short games bore fruit with tons of great ideas. Read more about White Horse slogs. In this exercise, one author started the post, and then in a game of round robin, the post was passed from one writer to the next, with the intention to c...
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Posted By
Courtney Nelson on 07/06/2010
Today corporate marketers feel like they have little to no time to do anything. However, they have more to get done than ever. The ultimate question is how can we do more things with less time?First, get organized. Look through the pile of work before you, and see the projects that are either on-deck or in progress. What will your audience care most about? Is there a new audience you need to pursue? That is what I do in the Emerging Media depart...
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Posted By
Courtney Nelson on 06/30/2010
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