As you
start making business decisions on where to focus your 2011 digital marketing
budget, there is one question you need to ask yourself first. Should focusing
on the aesthetics and functionality of your Web site be at the top of your
list?Before
you answer, ask yourself a similar question but in a different context. Should
focusing on customer service be at the top of your list?When you
insert customer service into the question, it ch...
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Posted By
Daniel Griffin on 08/03/2010
Absolutely not! In digital marketing, there is definitely something to the old saying, “say what you want, just spell my name right.”News headlines are polarizing in many ways. Sometimes a news headline is memorable because it directly affects you or your friends and family. Every time that headline pops up it’s a reminder of that personal situation. Other times, the sheer amount of repetition associated with the PR means that people remember th...
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Posted By
Daniel Griffin on 06/30/2010
What do
winter sports and NASCAR have in common? Gratuitous Branding. Think about it;
when you watch cars speed around an oval track, you are essentially watching
two-second advertisements over and over. Beer companies and other large corporations
line up for the opportunity to make these subliminal impressions on their
target consumers.The same
holds true with winter sports. Athletes are walking billboards for companies. Their
outfits ha...
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Posted By
Daniel Griffin on 02/22/2010
The same product could mean drastically different things to different groups. You know the old saying, “One man’s garbage is another man’s treasure.” This brings up the number one rule in marketing, “know who you are advertising to.” This absolutely holds true when marketing to B2B vs. B2C clients.Big companies pride themselves with knowing their consumer. They spend large portions of their budgets on B2C research and have a clearly defined dire...
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Posted By
Daniel Griffin on 11/10/2009
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