If
you’re trying to develop your geolocation marketing strategy, but don’t know
where to begin, look no further than your social media strategy. These two
components go hand in hand, and spending energy on geolocation without tight
social integration will lead to a marketing program that’s dead on arrival.White
Horse recently conducted a survey of smartphone users to determine how
geolocation apps like Foursquare and Gowalla were being use...
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Posted By
Jamie Beckland on 03/15/2011
Recently, Downy fabric softener and Macy’s bedding
department sponsored the “Clean Sheet Week Challenge,” an event that had a comedian with a sleep disorder, Mike
Birbiglia, living in a Macy’s store window display for a week. People all over
the world could watch “Mike in the Window” on Downy’s Facebook page and see
videos of him trying to sleep.
If you’re asking “why?” right about now, you are not alone.
I imagine the pitch meeting for ...
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Posted By
Jamie Beckland on 02/18/2011
At the
dawn of 2011, the hottest trend in social marketing is the “daily deal” Web
site, of which Groupon is the poster child. I’m not restricting my ire to
Groupon alone here, but since they are the best known, you can take every
instance of “Groupon” in this post to mean “any daily-deal Web site.”Groupon
is terrible for small business.The
siren call from Groupon is seductive to the business—no up-front payments for
customer acquisition!...
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Posted By
Jamie Beckland on 01/26/2011
Did you
miss Kim Kardashian when she wasn’t Tweeting? Didn’t think so.If ever
there was a misconceived social media promotion, it was the Digital Death campaign. In honor of World AIDS
Day, Hollywood stars declared their “digital death,” and killed their social
media presence. They stopped Tweeting, didn’t post Facebook status updates, and
didn’t update their blogs until Keep A Child Alive raised $1 million for children with AIDS in Africa....
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Posted By
Jamie Beckland on 12/13/2010
If you
have worked in digital marketing for more than two years, you have probably gone
through a site redesign process. It’s not exactly fun, but it’s necessary.But just
as the look and feel of your site change with a redesign, the actual process of
the redesign has changed also. In 2011, every Web site redesign project should
include a mobile version of your site.Currently,
this is a large hole in RFPs and identified site needs from mark...
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Posted By
Jamie Beckland on 11/23/2010
Socially-oriented browsers are a worrisome trend for marketers. If we lose control of social links, we lose the ability to track and measure the impact of our efforts. As new browsers add social sharing capacity, marketers face yet another fragmentation in their measurement capabilities.Firefox browser creator, Mozilla, recently announced a "share bar," a new extension located at the top of the browser window. Their idea is very simple: create a...
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Posted By
Jamie Beckland on 11/17/2010
Social media marketing seems transformational – the
possibilities of going viral are at every turn! But, in reality, it’s an
incrementalist’s game. Most businesses build Fans and Followers one individual
at a time. You can create a compelling experience to accelerate that, but every
single person still needs to opt in to your messages.For the most part, the world has lost patience with
incremental approaches. In football, the shift is compl...
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Posted By
Jamie Beckland on 11/09/2010
The proliferation of social media has discombobulated all
traditional forms of measuring influence. PR practitioners are among the first
to realize this, because suddenly, their jobs are radically more complicated.
Instead of just mainstream media journalists and producers, suddenly there are
renegade bloggers, YouTube video creators, and Tweeters who all can drive
people to action.The old forms of PR don’t work in this context; a Rolodex o...
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Posted By
Jamie Beckland on 10/25/2010
The Gap is taking it on the chin for making a bad logo. But
that’s not their worst offense.After social media beat it up for its new logo, Gap caved
and declared that it would revert to its classic logo. My
colleague, Jamie Brennan, applauded the Gap for listening to their
customers.But I think retaining the classic logo was exactly the wrong
move. Gap has had big branding problems for years. While its other brands continue to do well, Gap ...
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Posted By
Jamie Beckland on 10/21/2010
Editor's Note: As B2B marketers start preparing their 2011 budgets, we're reviewing our best blog content to identify a few articles that may help you with your difficult budget choices. Here is one of particular interest.LinkedIn recently started offering an ad platform similar to Facebook’s. For B2B marketers, it’s an incredible online advertising tool with which to serve highly targeted ads to your prospects. You can hone in on decision maker...
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Posted By
Jamie Beckland on 09/24/2010
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