Emerging Media: Lady Gaga goes gaga with social media marketing 

It’s true: Gaga has more Facebook fans than Jesus does. She is clearly a pop culture star made so, in part, through the power of social media marketing.With an aggressive social media marketing strategy by not only Lady Gaga herself, but by her music label Interscope Records, it is no wonder that she has amassed 5.5 million fans on Facebook, while the “I Love Jesus” page sits at just 1.7 million fans. Her Bad Romance video on YouTube has be... Continue...  

Posted By Jehanne Bowen on 03/08/2010

Organic Search: Implement SEO and Stop Deforestation 

Recently my office received 250 printed copies of the Yellow Pages. My first thought was, “How much deforestation is created by just this pile of printed directories that we don’t use?” And secondly, “Why are business still advertising in them when they could use SEO (search engine optimization) instead?”Since I have not used a printed directory in about five years, I decided to do a bit of research into the paper waste caused by the likes ... Continue...  

Posted By Jehanne Bowen on 01/28/2010

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