Editor's Note: As B2B marketers start preparing 2011 budgets, we're reviewing our best blog content to identify a few articles that may help you with your difficult budget choices. Here is one of particular interest.
Ed: This post is part of White Horse’s occasional series of slogs (speed blogs). Slogging—a concept we created here at White Horse—riffs on improv comedy concepts to create interactive writing activities. These short games bore f...
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Posted By
Robin Stevens on 10/14/2010
Participating in SXSW 2010 reminded me what a privilege it
is to work in the interactive industry. There were a couple of “wow” moments
both big and small, but mostly it was the conversations with developers, user
experience practitioners, and social media leaders that bring home how exciting
it is to be a part of this digital revolution.And for the most part, SXSW highlights the fact that we’re
doing it “right.” Development success story a...
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Posted By
Robin Stevens on 03/29/2010
With so much information being streamed into our lives, UX
designers are faced with a new challenge. We need to help people filter and
manage the vast amounts of data available at their fingertips (through their
devices) and then to help them make sense of it. This means that when we wireframe—interactive wireframes or
not—we need to think through spaces in the interfaces that can stream or
aggregate filtered information in a meaningful man...
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Posted By
Robin Stevens on 03/15/2010
Preparing for an excursion to South by Southwest Interactive is a
little like preparing for a week-long trek through the backcountry. You know
it’s going to be a beautiful experience, but you don’t want to be caught up
short. You study the terrain, you hope you’re packing the right things, and you
plan a loose route that allows you enough flexibility to go with the
inspiration that you discover while you are there.I’m sure there are iPhone ...
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Posted By
Robin Stevens on 03/12/2010
Ed: This post is part of White Horse’s occasional series of slogs (speed blogs). Slogging—a concept we created here at
White Horse—riffs on improv comedy concepts to create interactive writing activities. These short games bore fruit with tons of great ideas. More details are here.The first activity we did was “Quantity over Quality”—the idea was to write as many words as possible in just a few minutes.
Coherence was optional. The winner of th...
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Posted By
Robin Stevens on 10/05/2009
Waxing poetic is dangerous, but I’m going to go for it. My iPhone probably qualifies as my favorite technology purchase ever. I don’t consider myself a Mac addict, just a fan. As a UX practitioner, I’ve no choice but to appreciate the people-centered design.The iPhone has a satisfying weight, and holding it makes me feel as if I’ve got the world at my fingertips. It’s not the product design, though, that truly endears it to me, it’s the function...
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Posted By
Robin Stevens on 05/01/2009
I’m writing from the secondary observation room of a usability facility listening to a customer point the way (literally, with her mouse) toward valuable changes to a business-to-business Web site. Watching a customer in a lab environment as they use a Web site to accomplish work-related tasks is a heady moment for a user experience geek. We have “aha” moments. We are able to visualize solutions. We develop a fondness for these customers, and as...
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Posted By
Robin Stevens on 02/19/2009
We’re preparing for a large B2B Web site redesign right now. It's the Discovery phase in our Discover-Design-Build-Optimize methodology, in which we focus on primary stakeholder and customer research. Our current client calls this "voice of business" and "voice of customer" research, so it’s something with which they are familiar. Nonetheless, one of the stakeholders I recently met with asked, “Why these interviews with our people? You should be...
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Posted By
Robin Stevens on 01/29/2009
Tidying up a document folder this morning, I came across my notes from an excellent talk I saw at SXSW Interactive last year by usability expert Jared Spool. Spool won over what could have been a skeptical crowd by performing magic tricks to demonstrate that as interactive designers our charge is to inspire user delight—not to explain technical processes. In the presentation, called Magic and Mental Models: Using Illusion to Simplify Design, Spo...
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Posted By
Robin Stevens on 01/08/2009
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