Ed: This post is part of White Horse’s occasional series of slogs (speed blogs). Slogging—a concept we created here at White Horse—riffs on improv comedy concepts to create interactive writing activities. These short games bore fruit with tons of great ideas. More slogging details are here.In this exercise, one author started the post, and then in a game of round robin, the post was passed from one writer to the next, with the intention to creat...
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Posted By
Steve Heikkila on 07/02/2010
Question:
What does the International Olympic Committee have in common with the governments
of China and Iran? Answer: Twitter and other social media are threatening its ability to control its media monopoly.You know how it goes. You go to all of that effort to tame your media channels so that they don’t run at counter purposes to the imperatives of the regime or, as the case may be, your carefully crafted commercial interests, and suddenly so...
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Posted By
Steve Heikkila on 02/18/2010
Your company isn’t emailing requests
for a transfer of funds into a Nigerian bank account in exchange for a share of
a huge inheritance release. Nor is it trafficking “V1AGRA” and “V1C0D1N”
online, employing strategically selected character replacements in the email subject
line to trick spam filtering software. So there’s no way your email marketing
efforts could possibly be confused with the efforts of a spammer, right? Well
not so fast....
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Posted By
Steve Heikkila on 01/18/2010
Ed: This post is part of White Horse’s occasional series of slogs (speed blogs). Slogging—a concept we created here at
White Horse—riffs on improv comedy concepts to create interactive writing activities. These short games bore fruit with tons of great ideas. More details are here.The first activity we did was “Quantity over Quality”—the idea was to write as many words as possible in just a few minutes.
Coherence was optional. The winner of th...
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Posted By
Steve Heikkila on 09/11/2009
Back in the day when you wanted to keep track of a flu pandemic, you got your information from radio, television, print media, or some sort of online news portal. If you were a stickler for authoritative accounting over specious rumor mongering, you might have even gone directly to the Centers for Disease Control Web site. Of course the story has now changed. Flu tracking has now "gone all Web 2.0." I like t...
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Posted By
Steve Heikkila on 05/05/2009
Encouraged by the utopian promise of simple social media management, last week I downloaded the Flock Browser. I’ve been using it for all of six days now, and I have to say it’s very handy, if a bit existentially unsettling. We’ll get to the unsettling bit momentarily. As to its overall handiness, Flock is a browser-based social media aggregator built on Mozilla’s Firefox 3 platform. This being the case, its...
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Posted By
Steve Heikkila on 04/28/2009
The Presidential inauguration ceremonies happened from 8:30 to 9:30 AM here on the Pacific Coast. I work for a digital agency, so naturally we streamed the inauguration in one of our conference rooms. I sat there with a dozen or so colleagues, some sitting on the floor, many of us with laptop in hand watching the festivities while weeding through the morning’s emails and IM-ing and tweeting friends and family in other cities. It was a beautiful ...
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Posted By
Steve Heikkila on 01/26/2009
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