Posted By
Brian Unflat on 04/24/2009
... looks like Susan can now hang with a royal. Well, maybe for another week or so until we all realize that Susan Boyle is only famous because some producer with a
pension for the dramatic did the right thing for a change. Sure, I saw the video. It was sent to me with the subject line: Please watch this. The
body of message read: "I have never sent an e-mail to this many people before but this is absolutely amazing. Please watch it if you can, it just goes to show that anyone can do anything."
Love ya, Mom/Jan
So there I go jumping at the lure like a big mouth on a jitterbug on a late summer's day. I open the video, and I see the not so usual cast of overpaid critics. OK, I'm intrigued so I watch and watch and smile and smile more. Am I impressed? Sort of. But not so much by the vocal talent. I am impressed that authenticity and bravery won out over the usual idiocy, complacence, and screwball antics that normally fill five minutes of these shows.
Why does it take the interweb to elevate a person of amazing ability to heights of fame—if only for a moment? It's simple. As much as the predictable voyeur of the past likes to see the train wreck or an expose', the new watchmen of today are interested in the good, not the ugly. We are at a time of great want for the positive these days. Amidst the stories of downturn, losses, and under-earnings, we are ready for a triumph or two. So here's to Susan Boyle! Here's to the producer smart enough to book her and seed her in the social networks of the interweb. And here's to her new stylist who is making a few extra Euros and hopefully expanding their business due to the excitement generated by a new celeb born of authenticity and realism and the World Wide Web!
I hope what we learn during and after the Susan Boyle phenomenon simmers down is that what feels right regardless of looks, brand, or initial perception, should be what is elevated and cuts through the noise. We as advertisers, marketers, and bloggers can take a chapter from the "new Boyle's law" and formulate that being true to an audience is the best thing to help us turn the current system and world perception around. Accountability is what matters; honesty and face value should be the first thing to consider. So embrace the Susan B in all and focus on the inner vision, not the outer vision. Something tells me there won't too many of the typical YouTube parodies following this.
It's just not easy to follow and act like that. But we'll see. There's always next week.
Tags: Social Networks, Online Brand Development
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