our services

Digital Advertising

From PPC to display to CPA programs, we serve billions of impressions each year. But our campaigns are really about making 1-to-1 connections between brands and customers, using the most advanced planning and targeting tools available.

CPA Programs | Email Marketing | Media Planning & Buying | Organic Search | Paid Search | Rich Media Advertising
In uncertain times, Our CPA programs put our clients' money where the results are -- with a reliable volume of qualified leads at a fixed cost.

Featured Work:

Wells Fargo Online Ad CampaignEast Texas Medical Center Site RedesignAnthem Blue Cross Blue Shield
Mass market email is dead; long live 1-to-1 targeting. Our email campaigns on the Exact Target platform seek to fulfill that promise with dynamic relevance.

Featured Work:

Columbia 2008 Pioneers CampaignHSBC Online Advertising CampaignsMicrosoft ISV Buddy ProgramSorel Snow Globe WidgetAnthem Blue Cross Blue ShieldHSBC Tag Go Rewards Zone
Our media planners employ the most advanced behavioral targeting techniques, with thousands of data points at their fingertips through Nielsen Media Metrics.

Featured Work:

Columbia Sportswear Tested Tough PromotionColumbia 2008 Pioneers CampaignKinderCare Paid SearchWells Fargo Online Ad CampaignSorel Snow Globe WidgetAnthem Blue Cross Blue Shield
You'll find that we're even better at organic search than search agencies, because we see it holistically — as part of the site's code, structure, content, and marketing.

Featured Work:

PacificSource Site RedesignDiners Club Site RedesignSorel Snow Globe WidgetEast Texas Medical Center Site RedesignUPMC Health Plan Usability Analysis
With industry-leading Omniture Search Center in our corner, our SEM campaigns use conversion-based optimization to ensure we never leave money on the table.

Featured Work:

KinderCare Paid SearchWells Fargo Online Ad CampaignAnthem Blue Cross Blue Shield
Anyone can build a rich media ad, but it takes a specialist to create interactions that drive results. This work speaks for itself, but the awards help tell the story too.

Featured Work:

Columbia 2008 Pioneers CampaignWells Fargo Online Ad CampaignHSBC Online Advertising CampaignsSorel Snow Globe WidgetAnthem Blue Cross Blue Shield

What People Are Saying:

"White Horse is a forward-thinking agency that effectively uses an advanced approach to ad serving and media tactics. And, they're beating benchmarks on all the metrics.  "

Julie Ann D., Director of Account Management, MediaPlex