The Future of In-Aisle Mobile:
A Framework for Consumer-Centered Innovation
In Spring 2011, White Horse conducted a first-of-its-kind ethnographic study on consumer use of smartphones to aid in-aisle shopping. The results paint a dramatic picture of the gap between consumer mobile behavior in the aisle and retailers' readiness to channel that behavior into customer loyalty and sales.
In this report, you'll learn:
- Why the store environment drives the success of a QR program
- Why consumers aren't downloading retailers' mobile apps
- What consumers really want from retailers' mobile sites
- How social engagement via mobile can drive in-store purchase
- How a better mobile experience can trump a better price
And much more...
Download The Future of In-Aisle Mobile report 
Download The Future of In-Aisle Mobile report
Led by a cultural anthropologist, the Digital Futures Group tracks trends in consumer technology adoption, especially on mobile devices, and produces primary research that identifies opportunities for brands to enhance the consumer experience and improve their bottom line.
