our World

More and more, agencies are demonstrating their digital chops by building their own Facebook games, iPhone apps, and other digital services and platforms.  Where is the line between serving your clients and creating new whiz-bang thingamabobs? And, agencies can face a conflict of interest between the best needs for the client and a proprietary tool that an agency has built.

Lady Gaga is the fastest rising social media star the world has produced. Gaga blurs life and commerce together - just like Martha Stewart (only different). How has she used social tools in ways that are authentic and effective?

In the post-iPad announcement hangover, Steve Jobs has attacked Adobe, saying that Flash is a dying technology. But Flash is ubiquitous. What are its strengths, and why might someone decide to use something besides Flash? We talk through video, Silverlight, and what the heck is HTML5 anyway?

Pardon the pun, but what’s the buzz about Google Buzz? Is Google a social company? And why users have rebelled from using Buzz. And, what happened to that “Beta” tag that Google used to love?

Recently, one of White Horse’s clients was flamed on Facebook. As brands use social media more, there are times when it can turn negative. When this happens, what’s the best response? And, should any brand place product on “The Bachelor”?