our World

Geolocation is a hot topic, with services like Foursquare and Gowalla growing rapidly among the web-famous, Twitter adding location to tweets, and mobile apps pushing more and more location-specific content to users. But, what is the killer app that will make consumers share their location? This marketing fantasy has not found its practical use. We discuss the state of affairs, and where the industry is headed.

We take on the backbone of CPM-based advertising: display. In some ways, banners have come a long way since 1996, but there is still much further they have to evolve. Why haven’t large agencies been at the vanguard of keeping display relevant? Why do people hate it so much? And find out the myriad ways that White Horse has kept this moving target in our sights.

Nike has come out swinging with a new commercial for Tiger Woods. It hit the airwaves, and was an instant viral smash online. Why? Is it schadenfreude? Is it the subject matter? Or is it simply so easy to parody? Also, find out why we are against Deadenbachering.

Google Wave was lauded as the next iteration of the internet. But, after months of use by the general public, and our own explorations, we go over how Wave is still annoying, difficult to use, complicated, and not living up to the hype. Will it be the primary way we use the web in 2012, as some pundits predict? We think not.

From a design and usability standpoint, the iPad is a game changer. And, the media potential is extraordinary. So, maybe it’s not surprising that the iPad has sold over 500,000 in their first week. And yet….is the iPad an unqualified success? We separate the hype from the reality, and evaluate our own earlier predictions on the iPad’s release.