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The Digital Futures Group's in-depth study encourages retailers and manufacturers to accelerate development appropriate systems and services to improve the in-store mobile shopping experience for consumers.

This report provides an overview and usage guidelines for brands interested in adopting “social influence scoring” services to help them identify and engage online advocates. Four services are examined: Klout, PeerIndex, Emprie Avenue and PROskore. It explains the nature of these services, explores their weaknesses, and provides guidelines for brands considering their use.

As brands contend with rapid changes in the digital medium, a new report from White Horse addresses roadblocks to developing new and critical elements of their strategy.

The White Horse Digital Futures Group’s exclusive report provides feedback for 30 citizen-focused government mobile applications, plus mobile development guidelines helpful for public or private organizations.

Are location-based services reaching the tipping point of consumer adoption? Download this exclusive report to learn why 60% of smartphone users are sitting out, who uses the services now and how marketers can improve their strategies.