The Future of In-Aisle Mobile Report
The Digital Futures Group's in-depth study encourages retailers and manufacturers to accelerate development appropriate systems and services to improve the in-store mobile shopping experience for consumers. The Real Clout of Social Influence Scoring
This report provides an overview and usage guidelines for brands interested in adopting “social influence scoring” services to help them identify and engage online advocates. Four services are examined: Klout, PeerIndex, Emprie Avenue and PROskore...Site Redesign RFP Guidelines: New Rules for an Evolving Digital Landscape
As brands contend with rapid changes in the digital medium, a new report
from White Horse addresses roadblocks to developing new and critical elements
of their strategy.Mobile Development Guidelines for Government Agencies
The White Horse Digital Futures Group’s exclusive report provides feedback for 30 citizen-focused government mobile applications, plus mobile development guidelines helpful for public or private organizations.Mobile Readiness Scorecard: The Measure of Great In-Store Mobile Experiences
The White Horse Digital Futures Group’s exclusive report ranks the top nine retailers based on their support for in-aisle mobile. What does it take to become a mobile leader? The answers may surprise you.In-Aisle Mobile Scorecard: Industry Leaders and Laggards
In this exclusive report preview, White Horse's Digital Futures Group scores the progress of nine top retailers in providing the mobile experiences that consumers increasingly demand. How does your brand stack up?QR Codes Decoded
Thoughtful use of QR codes can close the gap on mobile engagement with a simple scan to relevant brand content. Make more of QR codes with the essentials of QR experience design outlined in this webinar.Mobile Retail 2011: In-Aisle Mobile Engagement Webinar
Mobile use in stores is transforming shopping. Get the first look at our new study with in-aisle observation of 13 mobile-savvy shoppers and recommendation for retailers to strengthen their mobile engagement in stores.Lost In Geolocation Mobile Survey Report
Are location-based services reaching the tipping point of consumer
adoption? Download this exclusive report to learn why 60% of smartphone users are sitting out, who uses the services now and how marketers can improve their strategies.8 Top Tech Trends for Digital Marketers
From iPad and mobile to gesture recognition and augmented reality, we'll talk you through the hottest digital marketing technologies that should be on your radar.Top 5 Mobile Website Fails
Mobile sites should be more utilitarian and easier navigate than full sites to serve people on the go. Creating winning mobile experiences by avoiding the top pitfalls.Sites Before Apps: The 10 Minute Business Case for a Mobile Website
One of every nine Google searches takes place on a mobile device but only 29% of the highest traffic websites in the world provide a mobile experience. We've compiled a full business case for a mobile site investment and tied it with a bow in this...Best New Tech for 2011 (Part 2)
We play with a lot of new technology, so we can tell what's going to hit big, and what's going to flop. In part 2 of this series, we talk about the devices and platforms we think will make a big difference in 2011. We discuss what these new device...Social Media Management Platforms: Reviewing the Competitive Landscape
The right social media management platform can take your brand's social presence to new heights. This webinar lays out the features and pricing for ten of the top tools to help you find the perfect solution.The Three New Rules of Effective Online Promotions
Online promotions are an integral part of a cross-channel marketing mix that can engage users in brand interactions across touch points and devices. Learn how and when to incorporate user-generated content and social sharing into your promotions f...
