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B2B media planning is in crisis due to the economic downturn. Data confirms a significant disparity between where B2B marketing investments and where B2B companies are finding success. Watch this Webinar to learn how re-evaluate your channel investments to determine their true contribution to identify the best mix for your business objectives.

Watch this Webinar to learn the three keys to content marketing success. Topic covered include optimizing blog exposure, increasing shareability and how to initiate and sustain social media conversations.

Stretched thin by the new opportunities and demands of social media? Join us to learn about an outsourced social media monitoring model that outfits PR practitioners to influence campaigns, measure ROI and avert risk with superior crisis management. You'll leave with a framework to evaluate if outsourcing makes sense for your organization.

With five proven steps, social media can become a lead generation goldmine for B2B companies with complex sales environments. Watch this Webinar to learn about social listening practices to advance the purchase consideration cycle, building consensus with multiple business stakeholders and decoding activity indicators

For sustained business results, evolving your channel allocation on a continual basis is essential. Use the 5 proven approaches in this Webinar to gain clear understanding channel strengths and trade-offs relative to your business goals.