If you're looking for practical insights to take your digital marketing program to the next level, you've come to the right place. View one or many Webinars below.
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Achieving the Optimal B2B Media Mix: a Model for Cross-Channel Planning
B2B media planning is in crisis due to the economic downturn. Data confirms a
significant disparity between where B2B marketing investments and where B2B
companies are finding success. Watch this Webinar to learn how re-evaluate
your channel investments to determine their true contribution to identify the
best mix for your business objectives.
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40 Minutes
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3 Ways to Ready Your Site for Content Marketing Success
Watch this Webinar to learn the three keys to content marketing success. Topic
covered include optimizing blog exposure, increasing shareability and how to
initiate and sustain social media conversations.
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50 MB
32 minutes
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Driving Stronger Public Relations Results: Outsourced Social Media Monitoring
Stretched thin by the new opportunities and demands of social media? Join us to learn about an outsourced social media monitoring model that outfits PR practitioners to influence campaigns, measure ROI and avert risk with superior crisis management. You'll leave with a framework to evaluate if outsourcing makes sense for your organization.
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Five Steps to Leads: How B2Bs Should Use Social Media
With five proven steps, social media can become a lead generation goldmine for B2B companies with complex sales environments. Watch this Webinar to learn about social listening practices to advance the purchase consideration cycle, building consensus with multiple business stakeholders and decoding activity indicators
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58 MB
37 minutes
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Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options
For sustained business results, evolving your channel allocation on a continual basis is essential. Use the 5 proven approaches in this Webinar to gain clear understanding channel strengths and trade-offs relative to your business goals.
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