Resource Center

If you're looking for practical insights to take your digital marketing program to the next level, you've come to the right place. View one or many Webinars below.

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50 MB
32 minutes

Drive Stronger Public Relations Results: Outsourced Social Media Monitoring

Stretched thin by the new opportunities and demands of social media? Join us to learn about an outsourced social media monitoring model that outfits PR practitioners to influence campaigns, measure ROI and avert risk with superior crisis management. You'll leave with a framework to evaluate if outsourcing makes sense for your organization. Download now >  

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44 MB
27 minutes

Site Usability Smackdown

It’s no holds barred when three corporate Web sites step into the ring with White Horse usability experts. Could your site survive our 5-point piledriver? Warning: this Webinar features extreme acts of usability.

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86 MB
53 minutes

Social Media Monitoring for Healthcare

Explore social media monitoring opportunities and risks for the healthcare sectors in this Webinar that includes a side-by-side social monitoring tool feature comparison. Whether you market pharmaceuticals, specialty clinics, hospital systems or health plans, you'll leave with fresh insights to inform your 2010 social media strategy.

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59 MB
39 minutes

The Three New Rules of Effective Online Promotions

Online promotions are an integral part of a cross-channel marketing mix to drive brand awareness and data acquisition. Learn how to take brand engagement to new heights by integrating social media tactics including user-generated content and viral strategies. And, we'll share a simple framework to help you determine the right promotional format for your business needs

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58 MB
37 minutes

Three Ways to Make Online Advertising Work Harder through Advanced Tactics

Deriving better results with your existing online advertising budgets is within reach if you apply advanced tactics including behavioral targeting, sequential advertising and retargeting. White Horse media experts will share a practical path to campaign evolution in this Webinar.

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